True design is the pursuit of effectiveness, woven through the iterative cycle of experimentation, thinking, and research. It is not merely about crafting an elegant facade, but about refining systems until they reach their essential form—attaining perfection when there is nothing left to take away. We must prioritize function over theory, recognizing that one cannot improve a system until it works, and that quantity is the journey to quality.

Perfection

A designer knows that they have achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Effectiveness

Any run-of-the-mill engineer can design something which is elegant. A good engineer designs systems to be efficient. A great engineer designs them to be effective.